A New Evaluation Methodology for a Sustainable World

Kazutomi Mita - Chair. of Sustainable Management Forum

ABSTRACT : Without　a good rating in the market, a business cannot truly succeed long-term, even if it is an eco-business. And also, consumers have no way to make decisions about companies or goods without some tools. Therefore the rating of companies with objective criteria is needed by consumers. Companies that get good ratings can get good market share. It's the same about eco-design. So, I developed new rating system named the Mita-Model in 2000. Now SMF(SMRI) is engaging the 3-round practice to evaluate Japanese famous green companies.(80 big groups) Actually, it will be the catalyst for a sustainability dialogue and so help to realize a sustainable world.